
Update: CCSF Administrators Chip Away at Ghost Busting Ahead of Fall Semester
The administration’s actions to combat ghost students appear to finally be taking effect, just in time for fall enrollment.
The administration’s actions to combat ghost students appear to finally be taking effect, just in time for fall enrollment.
Dr. Lisa Cooper Wilkins was appointed the Vice Chancellor of Student Affairs at City College in 2020. In the years since, the college has seen a revolving door of chancellors and struggled with its decline in enrollment. Now faced with future deficits, the college leans on Wilkins’ optimism within Student Affairs as the most important aspect of its financial stability. Like many colleges and universities, the students at City College are both the customer and the product.
When Board of Trustees president Alan Wong sat down at Mayor London Breed’s desk with the newly appointed Interim Chancellor Mitchell Bailey, they were there for what they thought would be a straightforward meeting to introduce the new chancellor. It was a calm, clear day in June after the spring semester had ended, and it was sprung on the college representatives that the mayor’s office intended to drastically reduce contributions to the Free City program.
City College finds itself at a crossroads. With no internal marketing team, the college has enlisted the help of two external firms — ASIR Visual Marketing for enrollment campaigns and Voler Strategic Advisors for public relations and storytelling. While this arrangement provides some coverage, the broader implications of this patchwork strategy highlight both opportunities and systemic challenges.
The Chancellor announced his plan to address the issue of student enrollment, a document now known as the “Student Enrollment Management Plan”.
The plan is co-led by Vice Chancellor Lisa Cooper Wilkins and Interim Vice Chancellor David Yee
By John R. Adkins jradproduction@gmail.com Interim Chancellor Mitchell Bailey kicks off his tenure at City College with a novel approach:…