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Marketing

Two Firms, No Team: City College Faces a Marketing Gap

Two Firms, No Team: City College Faces a Marketing Gap

City College finds itself at a crossroads. With no internal marketing team, the college has enlisted the help of two external firms — ASIR Visual Marketing for enrollment campaigns and Voler Strategic Advisors for public relations and storytelling. While this arrangement provides some coverage, the

Amid Budget Austerity, City College Hires New Director of Media

Amid Budget Austerity, City College Hires New Director of Media

In her new position, Rosie Zepeda is expected to create, manage, and implement strategies to strengthen relations with the community, local businesses, media, and government stakeholders. She will represent City College as the main liaison with city, state, and federal offices, and will report back

Don’t just promote Free City, promote the programs that make up Free City

Don’t just promote Free City, promote the programs that make up Free City

By Casey Ticsay cticsay@mail.ccsf.edu “Barriers Busted, Walls Torn Down, Obstacles Removed.” These are the words printed across banners that hang along Phelan Avenue, each accompanied by portraits of students posing in iconic San Francisco locations. The message is prominent among advertisements placed throughout Muni buses and campus

Student enrollment stabilizes with new marketing plans

Student enrollment stabilizes with new marketing plans

City College’s marketing plan has halted the downward spiral of student enrollment that reduced the college’s numbers by more than 20 percent in the last eight years.