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PIO

Two Firms, No Team: City College Faces a Marketing Gap

Two Firms, No Team: City College Faces a Marketing Gap

City College finds itself at a crossroads. With no internal marketing team, the college has enlisted the help of two external firms — ASIR Visual Marketing for enrollment campaigns and Voler Strategic Advisors for public relations and storytelling. While this arrangement provides some coverage, the

City College’s Former CFO Tiptoes into Chancellorship

City College’s Former CFO Tiptoes into Chancellorship

The incoming chancellor’s contract was approved by the Board of Trustees on Sept. 23rd, and in the three weeks since he has not given an interview or issued a statement regarding his hiring, or his plans for the chancellorship.

Enrollment Will Not Grow Without Proper Marketing

Enrollment Will Not Grow Without Proper Marketing

By Bethaney Lee In the bustling world of the 21st century colleges rely on Public Information Officers (PIO) who are responsible for the development of ad campaigns promoting the college and facilitating necessary communication between the various department programs. Typically the position requires an individual to possess a Baccalaureate Degree,