City College finds itself at a crossroads. With no internal marketing team, the college has enlisted the help of two external firms — ASIR Visual Marketing for enrollment campaigns and Voler Strategic Advisors for public relations and storytelling. While this arrangement provides some coverage, the broader implications of this patchwork strategy highlight both opportunities and systemic challenges.
In her new position, Rosie Zepeda is expected to create, manage, and implement strategies to strengthen relations with the community, local businesses, media, and government stakeholders. She will represent City College as the main liaison with city, state, and federal offices, and will report back with new policies and changes, including those related to the ongoing COVID-19 pandemic.
By Casey Ticsay cticsay@mail.ccsf.edu “Barriers Busted, Walls Torn Down, Obstacles Removed.” These are the words printed across banners that hang…
City College’s marketing plan has halted the downward spiral of student enrollment that reduced the college’s numbers by more than 20 percent in the last eight years.
